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SHAWNEE PUBLIC SCHOOLS BRAND

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brand story

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Shawnee Public Schools in Oklahoma contacted me in need of a rebrand for their wordmark and their mascot. Their previous wolf felt more like a dog and needed an update so I used stock reference photos to study the anatomy of different wolf species before creating a few designs. The Timberwolf turned out to be a great subject to base the mascot on. I feel as though I created a mascot which captures the fierceness of the wolf with it's menacing snarl. For the wordmark we decided on two options; the full shawnee logo and the simplified S monogram which replaces a similar previous design. I skewed the shape to give it a more dramatic diagonal slant and infuse the the design with more aggression to pair well with the mascot.