brand story

Matti Haapoja is a Canadian YouTuber and filmmaker. HIs channel, originally 'Travel Feels', now simply named after himself, teachers other aspiring filmmakers about the filmmaking process. He is often seen traveling to far-flung beautiful locations around the globe. This theme is something I wanted to highlight when, in 2019, he announced a contest to design a logo for his brand. While my entry was not selected, it was an excellent design exercise and yielded a logo I am still proud to show off. The minimal mark is based on a compass, alluding to his penchant for travel, and includes his initials; M and H. The M is central to the design with the H nestled into the negative space, taking advantage of the limited area inside the circle and keeping the elements minimal and tidy.


1301 W. Main Street

Box 1141, Wilburton OK 74578


Tel: 580-919-0615


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© 2021 Josh Mindemann

Creative Solutions