Dukes of Vigor is an elite, selective fraternity of men. The logo must embody the same ideals and values as the group; ideals such as strength, honor, sincerity, and of course... vigor. The lion is a perfect emblem for such a group, evoking raw power encompassed in grace and regality. The logo bears a scar to represent the cost of courage. Laurels flank his head, symbolic of victory. The font, Arca Majora, is clean and sharp while still strong and bold.