![BG.jpg](https://static.wixstatic.com/media/31444b_92e8a3a5df6046cbb5ad944fb9934aeb~mv2.jpg/v1/fill/w_949,h_534,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/31444b_92e8a3a5df6046cbb5ad944fb9934aeb~mv2.jpg)
MATTI HAAPOJA
LOGO CONCEPT
![MH LOGO.png](https://static.wixstatic.com/media/31444b_31891b2acc80480a95a89e488e681755~mv2.png/v1/fill/w_600,h_600,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MH%20LOGO.png)
![MH BANFF.jpg](https://static.wixstatic.com/media/31444b_8b4e1326d0924ccf854997c5ca926ced~mv2.jpg/v1/fill/w_797,h_537,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MH%20BANFF.jpg)
![MH.gif](https://static.wixstatic.com/media/31444b_e663eb9eccd04f2aa8df802247388df2~mv2.gif/v1/fill/w_600,h_600,al_c,lg_1,pstr/MH_gif.gif)
brand story
Matti Haapoja is a Canadian YouTuber and filmmaker. HIs channel, originally 'Travel Feels', now simply named after himself, teachers other aspiring filmmakers about the filmmaking process. He is often seen traveling to far-flung beautiful locations around the globe. This theme is something I wanted to highlight when, in 2019, he announced a contest to design a logo for his brand. While my entry was not selected, it was an excellent design exercise and yielded a logo I am still proud to show off. The minimal mark is based on a compass, alluding to his penchant for travel, and includes his initials; M and H. The M is central to the design with the H nestled into the negative space, taking advantage of the limited area inside the circle and keeping the elements minimal and tidy.