MILITIA BEARD CO.

LOGO DESIGN

    Why a gorilla to represent the Militia Beard Company? Perhaps this militia fights guerrilla style... okay, all puns aside, the client felt like this animal was a great representation of the aggressive feel they wanted. Using elements from constructivism like the minimal geometric shapes that frame and underline the design, the bold red against black and white color scheme, and the blocky lettering, I was able to resolve this design into a fun and masculine logo.