The classic circular seal layout represents totality and timelessness. Sequoyah looks back, signifying his connection to tradition and his efforts to bridge the old world and the new. This design, like Sequoyah, pulls from the past and unites history with more modern aesthetics. It is not an abandonment of the current logo but a respectful update which modernizes and energizes elements from the current brand. The colors, shapes, and lettering have been simplified to create maximum impact while remaining sleek and clean. The Futura font is a bold sans- serif with easy readability at any size. This new and improved Sequoyah is ready to step into the future but remains rooted in the rich history of the award.