This mascot redesign concept for the Bearded Sinners Beard Club maintains the cap-wearing bearded skull of "Rufus" while simplifying the contours for a sleek, modern, vector look. The face has been turned to the right, looking into the future and the club's achievements yet to come.

     The flat color will print better on many touchpoints. The linear quality of the previous logo would not do well with embroidery or small products where the details would become muddy. Rufus is now bold and easily recognizable at any size.